Apple won’t sell the AirPods by enumerating their tech specs but by evoking an emotional, aspirational response—which is an approach vividly different from nearly anything else that comes out Silicon Valley’s burgeoning nerdtopia
“You’ve got to start with the customer experience and work backwards to the technology.”—Steve Jobs
Source: Why Silicon Valley is all wrong about Apple’s AirPods – Chris Messina – Medium
But Apple didn’t invent high gloss finishing. So we spoke with Mooney and a couple other experts to learn about key steps in the process—and what sets Apple’s manufacturing method apart.
The first thing you need to create a high gloss finish is a perfectly smooth piece of aluminum. Apple smooths the iPhone’s casing with something Ive calls “rotational 3-D polishing.” Another word for this is buffing. Most manufacturers do this with a chemical wash or electrochemical polishing, but Apple’s process is different. “This is a first time ever new method of polishing,” says Robert Probert, author of Aluminum How To: The Chromatizing, Anodizing, Hard Coating Handbook. Where a typical manufacturing process might see polishing compounds applied to the phone casing by a rotating buffer wheel, Apple appears to have combined those compounds with the powdery media seen here. “Instead of tumbling or wheel-rubbing,” Probert says, “Apple is wiping the parts through this powdery media.”
Source: How Apple Made Its Jet Black iPhone None More Black | WIRED
If the process doesn’t exist, apple invents a way to get it.
Apple Music for Android has officially surpassed 10 million downloads from the Google Play Store. As it stands, the Play Store has the app as being downloaded between 10,000,000 and 50,000,000 times, and its last update was received on August 25, 2016, which put the version number to 1.1.1
Source: Apple Music for Android Reaches 10 Million Downloads
A great case study here is Fitbit. The company has achieved dominance in the fitness tracker segment and basically created this market for boomers because such top-selling trackers as the Flex and HR do three things: Address a growing area of interest for the segment (health and light fitness, not super geeky or competitive, which is the target market for companies like Garmin); are easy to install and configure, with a limited but vital set of functions; and come from a company that’s easy to deal with (lots of help resources, good customer service). Fitbit is the Apple of the fitness tracker space.
Source: Has consumer tech forgotten the baby boomers? – Recode