But now, in 2015, something new is happening. We all finally had the sober realization there must be a better way to monetize content beyond advertising.
That’s right. The second wave.
The next wave of the web, the second wave, is essentially the post advertising web. Look at media business headlines in 2015, and they are all about subscription business models. Sure, they get called different names in different formats. In video, we call subscription offerings ‘over the top’ or for short, “OTT”. In print we call it the familiar– a membership or a subscription.