Apple is also reorganizing its cloud computing resources to bolster its services business. The company is moving its infrastructure — things like software to process Siri queries and Apple Music downloads — onto a single, Apple-made system, according to people familiar with the matter. Code-named Pie, the platform gives Apple more control and may speed up load times.
Apple has begun moving over parts of Siri, the iTunes Store, and Apple News to the new platform, one of the people said. Apple plans to move other services, including Maps, to its new system over the next few years. Apple has also developed an internal photo storage system dubbed McQueen to gradually end its reliance on Google and Amazon servers, the people said.
The company recently indicated it is taking the cloud more seriously by hiring former Time Warner Cable executive Peter Stern as a vice president leading cloud services.