At last week’s WWDC, Apple introduced ARKit (video here), a programming framework that lets developers build Augmented Reality into their applications. The demos (a minute into the video) are enticing: A child’s bedroom is turned into a “virtual storybook”; an Ikea app lets users place virtual furniture in their physical living room.
As many observers have pointed out, Apple just created the largest installed base of AR-capable devices. There may be more Android devices than iPhones and iPads, but the Android software isn’t coupled to hardware. The wall protecting the massive Android castle is fractured. Naturally, Apple was only too happy to compare the 7% of Android smartphones running the latest OS release to the 86% of iPhones running iOS 10.