That’s no casual decision. I’ve put considerable time and thought into how I store my photos in general, as well as how I back up my information overall. Despite all the bottomless storage features offered by tech giants like Google and Amazon, I default to keeping my most valuable data with Apple. Why I chose this matters, so let’s talk about it.
First and foremost, there’s the issue of these companies’ business models. The goal of each outfit is to make the most money it can for its shareholders, naturally, and in that sense Apple — pricing its products at a premium — is the most visible example of the maxim. But $1,000 iPhones and pricey accessories aside, at least the company is only buttering its bread on one side.