ISA: What’s the toughest design challenge for creating cross-platform apps?
Kiran Prasad: The hardest design challenge is not visual or technical. It’s knowing how to separate your value to the users into consumable chunks that they can understand. It’s finding the right boundary point to build simple experiences. When you start developing for the web, your natural tendency is to think, “I’ll take all 25 things that my company does and put them inside the app.” In reality, to keep an app simple you have to apply a five-second rule—whatever you see in the first five seconds is what you should focus on.