Apple is a Silicon Valley and Wall Street leader. The company has the most profitable and best-selling smartphone, tablet, smartwatch, and wireless pair of headphones in the market. Apple has grown its user base by 10x over the past 10 years and is bringing in nearly more revenue than Amazon, Alphabet, and Facebook combined. This level of success places a bull’s-eye on Apple’s back and rightly so. Leaders should be held to a higher standard.
However, a trend has developed where a number of tech companies are said to be outperforming Apple. Despite being cast as leaders, these companies aren’t judged by the same high standards as Apple. Microsoft, Samsung, and Google are said to be one-upping Apple in core competencies like hardware and design. Yet, these companies don’t face anywhere near the amount of criticism thrown at Apple.
Archive for Apple
That’s no casual decision. I’ve put considerable time and thought into how I store my photos in general, as well as how I back up my information overall. Despite all the bottomless storage features offered by tech giants like Google and Amazon, I default to keeping my most valuable data with Apple. Why I chose this matters, so let’s talk about it.
First and foremost, there’s the issue of these companies’ business models. The goal of each outfit is to make the most money it can for its shareholders, naturally, and in that sense Apple — pricing its products at a premium — is the most visible example of the maxim. But $1,000 iPhones and pricey accessories aside, at least the company is only buttering its bread on one side.
Remember, as cool as the original iPhone was, it didn’t really begin changing the world until Apple let third-party software developers take advantage of its innards—stuff like the camera, GPS, and other sensors. Maybe something similar, albeit not on such a grand scale, will happen with the iPhone X. Those who shell out the cash for this device will enjoy their screen and battery life today. But the real payoff of the iPhone X might come when we figure out what it can do tomorrow.
On paper, the multi-core result of the hexa-core A11 is 50 percent faster than the octa-core Snapdragon 835. As I mentioned above though, Geekbench doesn’t test other parts of the SoC. Things like the DSP, the ISP and any AI-related functions will influence the day-to-day experience of any devices using these processors. However, when it comes to raw CPU speed, the A11 is the clear winner.
This can be a bit hard for Android fans to stomach. So what is the reason? First we need a bit of a history lesson.
What is different about Apple’s CPU cores?
There are several key things to recognize about Apple’s CPU cores.
First, Apple had a head-start over just about everyone when it comes to 64-bit ARM based CPUs.
Second, Apple’s SoC efforts are tightly coupled to its handset releases.
Third, Apple’s CPUs are big and in this game, big means expensive.
Fourth, Apple’s CPUs have big caches.
Fifth, and finally, Apple’s plan of making processors with wide pipelines at (initially) lower clock speeds has come to fruition. In very broad terms, SoC makers can either make a CPU core with a narrow pipe, but run that pipe at high clock frequencies; or use a wider pipe, but at lower clock speeds. Like a real world water pipe, you can either pump water at high pressure through a narrower pipe or at lower pressure through a wider pipe. In both cases you can theoretically achieve the same throughput. ARM falls squarely in the narrow pipeline camp, while Apple is in the wider pipeline camp.
Why still think there will even be an iPhone? What about AR glasses and VR goggles and flying cars? Technology doesn’t move as fast as people think. 100 years ago people were convinced we’d be living in colonies on Mars and food would materialize from pills. Instead we haven’t put a person on a new celestial body in 50 years and Soylent not only tastes bad but made people sick. The iPhone will still be around in 2027 and will still mostly look like the smartphones we use today.
People have been asking me for my opinions on the iPhoneX and Future Apple. I Point them here. Man so much good stuff in this article, I could just post the whole thing… instead just go read it.
It is ironic that, at the same time as people are railing against the low security of Face ID, the iPhone is also being criticized for being the phone of choice among sexual predators because it’s so secure. They have achieved a positively Schr?dinger-like level of security.
“If you look at the Dutch Masters and compare them to the paintings that were being done in Asia, stylistically they’re different,” Johnnie Manzari, a designer on Apple’s Human Interface Team, says. “So we asked why are they different? And what elements of those styles can we recreate with software?”
And then Apple went into the studio and attempted to do just that. “We spent a lot of time shining light on people and moving them around — a lot of time,” Manzari says. “We had some engineers trying to understand the contours of a face and how we could apply lighting to them through software, and we had other silicon engineers just working to make the process super-fast. We really did a lot of work.”
“There’s the Augmented Reality team, saying, ‘Hey, we need more from the camera because we want to make AR a better experience and the camera plays a role in that,'” Schiller says. “And the team that’s creating Face ID, they need camera technology and hardware, software, sensors, and lenses to support on-device biometric identification. And so there are many roles the camera plays, either as a primary thing — to take a picture — or as a support thing, to help unlock your phone or enable an AR experience. And so there’s a great deal of work between all the teams and all of these elements.”
If you’re planning on using the new heart rate monitoring features in watchOS 4 on your original Apple Watch think again because they aren’t there. Apple Watch Series 0, as it’s now called, can track your heart rate, but the new monitoring options require an Apple Watch Series 1 or newer.
If you have the original Apple Watch (introduced in April 2015 and discontinued in September 2016) you can’t take advantage of heart rate notifications and resting heart rate tracking. Apple hasn’t said why, so we can only speculate is has something to do with the Apple S1 processor used in the original model.
- Original (2015) and Series 1: Splash proof, composite back, 450nits OLED Retina display, Ion-X glass for screen protection
- Series 2 and Series 3 (GPS): Waterproof, composite back, 1000nits OLED Retina display, Ion-X glass for screen protection or sapphire on stainless steel and ceramic models
- Series 3 (GPS & Cellular): Waterproof, ceramic back, 1000nits OLED Retina display, Ion-X glass for screen protection on aluminium or sapphire on stainless steel and ceramic models Same rectangular design across all models, all straps compatible
- Series 1: Standard Apple Watch model in aluminium with Sport Band
- Series 3 (GPS only): Standard Apple Watch model or Nike+ model
- Series 3 (GPS & Cellular): Standard model in aluminium or stainless steel, Nike+ model, Hermès model, Edition model
- 38mm and 42mm size options
- Original (2015): S1 processor, HR, accelerometer, gyroscope, ambient light sensor, splashproof
- Series 1: S1P processor, HR, accelerometer, gyroscope, ambient light sensor, 8GB capacity, splashproof
- Series 2: S2 processor, HR, accelerometer, gyroscope, ambient light sensor, built-in GPS 8GB capacity, waterproof
- Series 3 (GPS): S3 processor, W2 wireless chip, HR, accelerometer, gyroscope, barometric altimeter, ambient light sensor, built-in GPS, 8GB capacity, waterproof, Siri speaks
- Series 3 (GPS & Cellular): S3 processor, W2 wireless chip, HR, accelerometer, gyroscope, barometric altimeter, ambient light sensor, built-in GPS, 16GB capacity, waterproof, LTE connectivity, Siri speaks
- 20% larger screen and has a new resolution – 2224 by 1668 @264 PPI. It is also fully-laminated LCD so the pixels feel like they’re right on the glass. Brightness increase to 600 nits, Wide color display which is is Apple’s name for the DCI-P3 color space
- The screen now refreshes at a 120 Hz which is double than that of the previous iPad Pros and has a new anti-reflective coating that cuts down on reflectivity by 40 percent versus the last iPad Pro.
- 6 core A10X Fusion CPU – 3 high frequency and 3 low. The 3 passive cores are useful for background processes and for when you’re not pushing your iPad Pro.
- 12 core GPU which provides a 40% gain in graphics performance over the A9X chip and part of the reason why the iPad Pro is so swift is because of the way Apple architected the chip; the CPU and GPU share the same on-board RAM, so there’s no waiting for the graphics to go out and grab separate memory.
- 4 GB of RAM. The last generation 9.7 inch iPad Pro only got 2 GB of RAM.
- It still samples the Apple Pencil at 240 Hz. but as the screen refresh rate is now 120 Hz, the latency on the Pencil has been reduced by a lot. From 50 MS on the previous iPad Pros to 20 MS on the new ones
- Same cameras as iPhone 7’s single camera setup. On the back, is the 12 MP shooter that comes with optical image stabilization and 4K video recording as well as a ƒ/1.8 aperture. Front facing camera is now 7 MP.
- Slo-mo video now has support for 1080p at 120 fps and 720p at 240 fps
- TouchID 2 – so much faster
- Four speaker audio – I can actually hear some bass now as well as a more full sound.
- Embedded Apple Sim
- LTE Advanced – has 25 bands now vs the previous 21
- Optional – Fast charging via additional 29w power supply and USB-C -> Lightning cable
- Optional – Full Size Keyboard via the Smart Connector