You have more streaming TV options than you could hope for, especially now that Amazon has entered the fray. And while Apple TV, Chromecast, and Fire TV all have their strengths, they also share the same crippling weakness: self-interest. That’s what makes Roku so important.
via ?Why Roku Matters More Than Ever.
Bear in mind that Facebook took an active role in moving that blue line up and to the right. Starting last summer, it began an active campaign to push referral traffic to media sites. It sure seems to have worked.
via The Year Facebook Blew Past Google | Re/code.
Finally some cracks in Google not being the only source of referrals