Customers Are Better Strategists Than Managers

It was after I left that job and started working as a consultant that the penny finally dropped: I realized I’d been looking at the business from the inside out. From that perspective, all I could see was the activity that consumed my day. I also realized that customers and other stakeholders have the opposite perspective. Their view is outside-in, and that’s what makes them good strategists.

via Customers Are Better Strategists Than Managers – Graham Kenny – Harvard Business Review.

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