Diary of a Corporate Sellout

What we didn’t anticipate was how giving up ownership sells the community instead.

Building an online community is like throwing a big party. You build the house, decorate it, and send out some invites. But it’s the people that show up that make it special.

When you sell the house, you’re not just selling a house. You’re selling everyone inside.

via Diary of a Corporate Sellout — The Message — Medium.

also i like the reference to the blog dedicated to just the sellout and closure of said communities

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