Digital is destroying all creativity

The popular opinion… is that the computer, attached to the Internet, has been a creative boon for creative people. That’s horse-hockey. It has created Sameness. Lazy, lame, search and steal, click and grab, copy and paste, Sameness.

In the 1980s, pre-Internet, if an agency stole another agency’s idea, it was big news, covered top-of-page by AdAge and Adweek. Now? It hardly ever gets a mention in the trades — because it happens all the time. And it happens all the time because search engines are now very precise robbery tools. Beats having to work, and the client will probably never find out, shhh…

via Copyranter: Digital is destroying all creativity – Digiday.

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