Google ‘Customer Match’ means your email address is now for sale to the highest bidder

Google is close to rolling out a tool named “Customer Match” which, it appears, will combine a logged-in Google account with any email address handed by a customer to a retailer to create lists of addresses to target specific users with marketing material.

Source: Google ‘Customer Match’ means your email address is now for sale to the highest bidder – 30 Sep 2015 – Computing News

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