Ive’s Design Philosophy

We won’t do something different for different’s sake. I could start today and do something completely different, that’s really easy. What’s really hard is better. I feel really strongly about this. Designers cave in to marketing, to the corporate agenda, which is sort of ‘oh it looks like the last one, can’t we make it look different?’ Well no, there’s no reason to.

via Design education is “tragic”, says Jonathan Ive.

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