Apple shipped 3.4 million units of MacBook devices this first quarter and claimed fifth place in the ranking. The latest generation of MacBook Pro with Touch Bar, which was released in last year’s fourth quarter, was well-received by consumers and contributed significantly to the overall MacBook shipments. As a result, first-quarter MacBook shipments, while representing a 15.8% decline versus the prior quarter, also showed a year-on-year increase of 15.4%. Furthermore, TrendForce estimates that MacBook shipments for this second quarter will grow by more than 10% compared with the first quarter. This projection is attributed to Apple’s plan to update its 12-inch MacBook with a new processor and the possibility of promotional pricing for some older models.
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