Medium and Twitter founder: ‘We put junk food in front of them and they eat it’

“If you look at feedback loops like likes and retweets, they’ve been very carefully crafted to maximise certain types of behaviours. But if we reward people based on a measurement system where there’s literally no difference between a one-second page view or reading something that brought them value or changed their mind, it’s like – your job is feeding people, but all you’re measuring is maximising calorie delivery. So what you’d learn is that junk food is more efficient than healthy, nourishing food.”

Source: Medium and Twitter founder: ‘We put junk food in front of them and they eat it’

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