Mobile accounted for 52.1 percent of traffic to retail Web sites on Thanksgiving day, up 22 percent from last year, according to data from IBM Digital Analytics Benchmark. Going back to 2010, only 6.5 percent of traffic came from mobile.
Mobile sales grew at even faster pace, up 25.4 percent compared to last year, accounting for 32.3 percent of online sales.
The trend continued on Cyber Monday, with mobile accounting for 39.9 percent of all online traffic, up 28.4 percent, according to IBM. Mobile sales accounted for 23 percent of online sales, up 28.7 percent.
When it comes to holiday shopping, consumers have clearly voted for the convenience of the mobile Web over retailers’ applications.
In an analysis of 46 million page views from mobile devices on Skava’s clients’ mobile Web sites and apps, including Gap, Staples, Macy’s and Toys “R” Us, the company found that the mobile Web accounted for 97 percent of retail sales from mobile devices on Black Friday while apps accounted for just 3 percent.