Mobile Web is the first experience with your brand

Tech Geek

“The Web is everywhere,” Irish said. “Interoperability is the beautiful thing that has let the platform flourish.”

Mobile devices account for an ever-larger proportion of Web traffic. Screenshot from Stephen Shankland/CNET

And he exhorted developers to focus on their mobile Web sites. Even if they’d rather devote resources to apps for Android and iOS, many people often first encounter a company over the Web.

“The mobile Web is often the first experience new users have with your brand, and you’re on the hook for delivering success to them,” Irish said. And mobile usage is increasing steadily, rising from essentially none to about 30 percent of the global Web traffic today, he said.

via Tech Geek.

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