Non-recurrence on each vertical

Unlike in music where you buy the umpteenth track or album of your favorite singer or favorite type of music, buying yet another personal management application, calendar or weather app makes little sense (except perhaps in certain games categories). In reality, pure content (literature, music, videos, games) all have an advantage which does not exist in the world of apps which tend to freeze consumption of comparable items (network effect, winner takes all).

via The App Stores are not “long tail”.

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