But at this point, he argued, the audience itself has decided for NPR, choosing to engage much more via social media, primarily on Twitter and Facebook, rather than in the NPR.org comments section.
“We’ve reached the point where we’ve realized that there are other, better ways to achieve the same kind of community discussion around the issues we raise in our journalism,” he said, with money, and spending it efficiently, part of the issue. More than 5 million people each month engage with NPR on Twitter, compared to just a fraction of that number in the NPR.org comments. “In relative terms, as we set priorities, it becomes increasingly clear that the market has spoken. This is where people want to engage with us. So that’s what we’re going to emphasize,” he said.
what is interersting is that most people will assume they did this because of the quality but actually that has very little to do with it