Publishers Are Rethinking Those ‘Around the Web’ Ads – The New York Times

These ads are “built on a premise for publishers to maximize revenue — it’s not built on a premise of finding the next great things for your readers to do,” he added.

“When you’re looking at things from that prism and you’re not maniacally obsessed with monetizing every single pixel, Outbrain is very obviously not fitting into your equation anymore,” he said. “If your readers’ trust and loyalty is No. 1 as the thing you care about most, you can’t have that on your page.”

Source: Publishers Are Rethinking Those ‘Around the Web’ Ads – The New York Times

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