That decision now looks like a mistake, as Target tries to close some of the competitive gap with its toughest competitor.
That wouldn’t have been obvious at the time, of course. Anyone looking down at the world from Target’s Minneapolis headquarters in 2000 could see that buying things over the Internet was still mostly a novelty — just 1 percent of total retail sales in the fourth quarter of 2000.
it was obvious, and i was one of the people there telling them so. i remember the response from the vp: “Target will NEVER be on the internet”