In any case, I made a list of the many ways I block ads in my life. If you think that blocking ads on websites is wrong, tell me how many of the following actions you take to avoid ads.
- I turn off the volume when TV commercials are on
- I go to the bathroom when TV commercials are on
- I skip through commercials when watching recorded TV
- I throw away junk mail without looking at it
- I throw away inserts with magazines I subscribe to without looking at them
- I throw away ad sections of newspapers when I buy them
- I turn the pages of magazines and newspapers too quickly to assimilate ads
- I don’t look at ads on the sides of busses
- I ignore billboards with ads when driving
- I avoid televised sports, because there are too many ads
- I hang up on robo-calls
- I avoid buying clothes with logos when possible
- I ignore the ads on the back of supermarket receipts
- I delete spam emails
- I use a pop-up blocker with my web browsers
- I use a tracker blocker (Ghostery) with my web browsers
- I use an ad blocker with my web browsers
- I use Safari’s Reader view to be able to read pages that are too cluttered
I remember when a one-hour TV show in the US was 52 minutes long; it left eight minutes for ads and station identification. Now, a one-hour show has 42 minutes of content, which means that 25% of the hour is commercials. Viewers adapted to this by recording shows and skipping ads, and the same is happening on the web.
I would happily embrace a micro-payment solution that would allow me to pay a few cents when I read an article on the web. But the current model of inundating readers with ads, and web pages hard to read, is simply wrong. Don’t blame readers for not wanting to put up with these problems.