The rise of AdBlock

The rise of ad blockers is the offspring of two major trends: a continual deflation of digital ads economics, and the growing reliance on ad exchanges and real-time bidding, both pushing prices further down.

via The rise of AdBlock reveals a serious problem in the advertising world – Quartz.

i would also add a few other large reasons a lot of people install adblockers:

  • page loads better without crappy ad sdks
  • disables ad tracking
  • ads destroy the layout on most sites

Comments are closed.