Here’s the thing: Alto’s Adventure does not trade in-app purchases for coins. The only way you can earn coins in Alto’s Adventure is by playing the game. There are no shortcuts where you can pay $4.99 to get the Wingsuit, or $9.99 for 20,000 extra coins.
That’s when I realized just how poisonous the current App Store environment is when it comes to games. I assumed that Alto’s Adventure—even though I had paid $2 for it—was going to try to extract more money out of me in order to have a better in-game experience. It took me quite a while to realize that I was only expected to use the coins I had been collecting in the game, and that this “in-app purchase” mechanic was meant to reward my long-term use of the game, not vacuum cash out of my wallet.
Honestly, I wonder if the developers of Alto’s Adventure wouldn’t be better off finding some other mechanic to use for in-game upgrades. When it comes to iOS games, offering a shopping area where you can pay for goods in coins offers no delight—it has come to represent nothing but a cash grab.