The Here One are headphones, but Kraft doesn’t like to call them that. He doesn’t even think Doppler Labs will be in hardware for the long run. Instead, like Bragi, he considers the Here One an in-ear computer — or “hearable” — and a platform for developers to build on. He wouldn’t say which developers the company has lined up already, but did say it’ll announce initial partners soon.
In non-salesman speak, he’s banking on hearables blowing up where smartwatches have fizzled, and trying to set Doppler Labs up as a leader in the Next Big Market after (or really, alongside) smartphones.
The Here One can talk to Siri or Google Assistant, make calls, and work with a few unspecified apps. The idea is to build those apps out, and make it so the computer in your ear can displace the computer in your pocket in more and more ways. (And if you pair it with an augmented reality headset, that might provide the visual aspect headphones inherently lack.)