Apple and the Next Big Thing

Bingo. There will be major new products from Apple, someday, when they’re ready. There is no rush for them. If you’re worried about Apple’s near-future success, the key is their execution on their existing products. The Mac, iPhone, iPad, and Watch are all businesses that any company would kill for. Apple has all of them, and none of them are going anywhere. Apple needs to keep them insanely great where they already are, and raise them to insanely great where they aren’t.

Source: Daring Fireball: Apple and the Next Big Thing

I have always said, Apple doesn’t release because they can or people want them to or to “be first”, they release when are fully ready and only very rarely when they have to.

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