Apple’s overall gross margin doesn’t tell the full story. There are notable shifts underway when looking at the two components that make up overall gross margin. A decline in Apple’s products (hardware) gross margin percentage is being offset by an increase in services gross margin percentage.
Apple Gross Margin (Percent of Revenue) - Products vs. Services (Above Avalon)
Above Avalon: The “Apple Tax” Died Years Ago
Two weeks ago, Business Insider caused a stir with a video titled, “Why Apple Products Are So Expensive.” The video was part of Business Insider’s “So Expensive” series, which takes a look at why certain items are priced the way they are. The video was troubling for the number of inaccuracies, fal