Apple's Hardware Decreasing Margins offset by Services Increase

Apple's Hardware Decreasing Margins offset by Services Increase
Apple’s overall gross margin doesn’t tell the full story. There are notable shifts underway when looking at the two components that make up overall gross margin. A decline in Apple’s products (hardware) gross margin percentage is being offset by an increase in services gross margin percentage.
Apple Gross Margin (Percent of Revenue) - Products vs. Services (Above Avalon)
Above Avalon: The “Apple Tax” Died Years Ago
Two weeks ago, Business Insider caused a stir with a video titled, “Why Apple Products Are So Expensive.” The video was part of Business Insider’s “So Expensive” series, which takes a look at why certain items are priced the way they are. The video was troubling for the number of inaccuracies, fal