Apple is competing for the home audio experience, not ad surveillance
The next year, Apple expanded its "Pods" branding to the home. The HomePod wasn't designed to outsell $30 loss leader microphones from Amazon and Google, which are designed primarily to snoop on customers as an Internet-connected bug installed right in their homes.
This just in: Amazon and Google have no presence in China
Apple is the only Western brand to have any significant commercial presence in China.