As a result, only 200 machines were manufactured. However, the newly-formed Apple had grander ambitions and, following subsequent Apple II and Apple III models, the company created the Macintosh — an updated, “user-friendly” version of its predecessors that was designed to feel more like a home appliance and less like an industrial machine.
Now, 35 years later, the Macintosh is largely considered to have pioneered the mass adoption of home computing. So what happened? Why did the Macintosh achieve success where previous Apple computers failed? In short: User experience (UX).
It’s safe to say that Apple has mastered the UX dilemma. However, we’re starting to see similar obstacles appear in a new tech industry that’s similarly struggling to bring cutting-edge innovation to the everyday consumer — cryptocurrency.