Mass personalization is a trap
I know that I’m asking you to spend hours on the favor I’m asking, but no, I couldn’t be bothered to spend three minutes to ask you.
There’s an uncanny valley here, that uncomfortable feeling we get when we know we’re being played, when someone mass customizes and tries to steal the value of actual person-to-person connection.
It’s a trap because the more you do it, the more you need to do it. Once you start burning trust, the only way to keep up is to burn more trust… it’s a bit like throwing the walls of your house in the fireplace to stay warm.
Don’t waste your time and money on this. You’re wasting the most valuable thing you own–trust.
Source: Seth’s Blog: Mass personalization is a trap