Yet none of this mattered. Because of its hold on the smartphone business and a very sticky software ecosystem that users found hard to leave, Apple has been able to incorporate many innovations pioneered elsewhere and sell its customers on a series of peripheral billion-dollar businesses, including the Apple Watch and AirPods.
And ultimately, it’s the ecosystem that explains why I can’t stop raving about the iPad. When it came out, the big knock on the iPad was that it was just a big phone; today, that’s what I love about it — like the Watch or AirPods, the iPad feels intuitive and natural to me because it works just like the device I use most often, my phone.
Like a phone, in most scenarios I find the iPad to be faster, more portable and easier to use and maintain than any traditional P.C. I’ve ever owned. The iPad’s limited screen space and emphasis on full-screen apps also makes for fewer distractions than on a traditional personal computer. The iPad, like my phone, lets me log in to my bank using my face; the Mac, in 2019, doesn’t even have a touch screen.