Sometimes not acting like the big company you are IS the winning strategy... everything learned from the iPod is what made the iPhone succeed.

...continually introducing new products at lower price points while adding new features at the high end.

...They didn’t want to appear to embrace MP3s - since that implied the music was stolen.  Corporate politics.

...But even more important was the “exclusive supply” agreement I/we negotiated to enable us to get the hdd for 3+ years before any of our competitors could…