The discussion among the accountability participants became, “I’m being too soft on people. I need to be more abrasive. I need to be more like Steve Jobs.”
The look on my face was incredulous. “You missed the entire point,” I told them. “Steve Jobs was not successful because of those particular qualities. He was successful in spite of them.”
Interestingly enough, there was an article in a major business magazine about this very phenomenon.
After the biography was released, a number of CEOs turned into real pricks trying to model Steve Jobs, and it was destroying their organizations.
Brand purity cannot be faked
Patrick Gentempo uses an excerpt from his “Your Stand Is Your Brand” book to highlight the importance of brand purity.